Article From: "Melissa Vinsonhaler"   Read full article

We’ve talked quite a bit about Instagram in the past, and have discussed a ton about how to market on Instagram. It’s important, however, that we understand the platform and how it works. This is why we can market so effectively on this platform.

1. Instagram is a primarily mobile platform

Unlike Facebook, Twitter, and LinkedIn (among others), Instagram is primarily intended to be a mobile platform. This means that they want to maintain the integrity of off the cuff posting. They want their moments to be genuine, rather than being carefully planned. This doesn’t mean that you should avoid planning your