Article From: "Melissa Vinsonhaler"   Read full article

We’ve talked in the past about video, GIF, and photo posting, but how do you determine the message that you want to send in these forms of marketing? What defines your company and who you are? What are you trying to say to your customers? It is vital to present your best image on your social media accounts.
Why do I need a mission statement?
Your mission statement defines who you are as a company. It tells your customers what matters to you. Your mission statement presents how you conduct business and where your boundaries lie. If you want to define your