Article From: "Melissa Vinsonhaler"   Read full article

The psychology of color is one of the most interesting subjects out there. This is mostly because there are vastly different opinions about what works and what doesn’t. There are those out there who believe that the psychology of color is that there is no psychology of color. There are others who believe that color will make the difference between people ignoring you and people buying up everything you have to offer. The truth is, there is no magic bullet that will fix sales for you. However, there is some basic color theory that does actually have an impact on